Friday, July 19, 2013

Renault-Nissan unveils new affordable vehicle platform


Nissan CEO and chairman Carlos Ghosn confirmed that the Renault-Nissan Alliance is developing all-new vehicles to meet the specific demands of new car buyers in the world’s fastest growing economies. 

The announcement marks the first all-new program developed from the ground up by Renault SAS and Nissan Motor Co., Ltd teams working together from inception. The program, internally named CMF-A, covers the most affordable category of cars in the Common Module Family, Renault-Nissan’s unique, modular system of vehicle architecture. The CMF approach defines vehicles as five essential modules: the engine bay, cockpit, front underbody, rear underbody and electrical/electronic architecture. The compatible parts can then be assembled into hundreds of possible configurations, for maximum efficiency and brand differentiation. Production of vehicles within the CMF-A scope will begin in 2015 at the Renault-Nissan Alliance plant in Chennai. Renault and Nissan will reveal additional details, including pricing details and product volume, closer to the start of production. 

Renault with Nissan has already done well in Indian market and with this efforts they can really make a good place for themselves by using customization amd market segmentation lets hope that this will prove to be liked by Indians. 


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