Thursday, July 25, 2013

BMW 750-li

BMW 750-li




If BMW’s philosophy for the 3-series is “the best sports sedan we can make,” the strategy for the 7-series may well be “just cram in everything we have.” But it’s been a long four years since the current 7 was introduced, and in the meantime BMW has acquired, invested in, developed, built, or invented so much more, er, stuff. It’s all headed for the 7-series this summer, along with some very subtle visual changes.

New Engines for Everyone, Except the Billionaires
Other than the V-12–powered 760Li, every 7-series model will see significant upgrades to its powertrain. The 750i (and long-wheelbase 750Li) still use a twin-turbo 4.4-liter V-8, but BMW has added Valvetronic—its variable valve timing and lift system—to this engine. It helps pump up output from last year’s 400 hp and 450 lb-ft of torque to 445 and 480.


The six-cylinder 740i and 740Li models also were sent to the operating room, emerging with the newer version of BMW’s turbocharged inline-six underhood. Power and torque stay at 315 hp and 330 lb-ft, but BMW says it expects the single-turbo N55 engine to improve upon the fuel economy of the outgoing twin-turbo N54. BMW has replaced virtually every N54 in its lineup with the N55 during the past year or so, but we haven’t noticed major fuel-economy improvements in the cars we have tested.




Every 7-series model—yes, even the V-12 cars—now features an eight-speed automatic transmission in place of six-speed boxes. There are some other, less-headline-worthy upgrades: The eight- and six-cylinder cars now have standard stop-start systems to shut down the engine when the car is at a standstill. A self-flagellation system, called “Eco Pro,” has been added to the range of Driver Dynamics Control settings; it has the power to transform an ordinary 7-series into a Prius, strangling throttle response and shutting off the heating or air conditioning while stopped. Eco Pro also decouples the engine from the rest of the driveline when coasting at speeds between 30 and 100 mph. Finally, all-wheel drive now is available on the long-wheelbase version of the six-cylinder 7-series. In the past, it was offered just for the 750i and 750Li.


Hello, Different Hybrid System
The outgoing 7-series hybrid was not a winner. It was often unpleasant to drive, and was positioned more like Lexus’s LS600hL, aiming to give V-12 performance with V-8 consumption. BMW has binned the whole system for the 7, fortunately, and the new ActiveHybrid 7 seems to make more sense. This new gas-electric setup—available only in long-wheelbase configuration—is essentially the same as is used in the hybrid versions of the 3- and 5-series, pairing the N54 twin-turbo inline-six to an electric motor and an eight-speed automatic transmission. Combined output is 349 hp and 367 lb-ft of torque, down from the previous hybrid’s 455 hp and 515 lb-ft. Fuel-economy ratings aren’t out yet, but BMW says that in European testing the hybridized 7-series delivered a 14-percent improvement over a six-cylinder 740i.
Suspension, Steering, and Everything Else
There are, quite frankly, so many mechanical modifications and new gadgets for the refreshed 7-series that we’d need to buy a new computer server to list the rest of them. Here are some selected highlights:

● Active Roll Stabilization now is standard on the 760Li and continues to be optional on the rest of the range; it aims to mitigate body roll through active front and rear anti-roll bars.
● A self-leveling rear air suspension is now standard across the board; such a suspension was previously available only on long-wheelbase eight- and twelve-cylinder models.
● Adaptive LED headlights are now available and come standard on the 760Li; these replace the adaptive xenon headlights.
● The iDrive navigation and infotainment system has been updated to the latest spec.
● BMW’s Parking Assistant now is available; this feature uses ultrasonic sensors to find a parking space large enough for the 7 and handles steering the car into the space. You know, if you’re afraid of parallel parking.

Subtle Cosmetic Changes
Excluding models with the full-LED headlights, the new 7-series looks at first glance the same as last year’s 7er. There are, however, some changes. The kidney grilles are revised and more upright, and BMW has performed a major upgrade by adding vertical slats. The lower part of the front fascia also has been redesigned, with a wide opening giving the 7 more of an anthropomorphic face.


Inside the 2013 7-series, very little has changed. BMW describes the front seats as “more slender” than before and several new color and trim combinations find their way onto the options sheet. The roofline of the long-wheelbase models has been tweaked just slightly, which BMW says adds half an inch of headroom in the rear. A Bang & Olufsen sound system is now optional.



In India it is priced at INR 1.29 crore (Ex-Showroom New Delhi) 









Wednesday, July 24, 2013

2014 Mercedes S Class

The New Mercedes S Class In India



The S-class is Mercedes-Benz’s flagship. A great battleship of a limo that sits at the top of its range - it promises lavish comfort, the highest levels of safety, incredible refinement and a combination of first-rate build quality and truly astounding luxury features. And because many are owner-driven in other markets, it drives and steers beautifully too.


The big question however is, just how much has Mercedes taken the game ahead over the already very capable outgoing car? Mercedes also has a new mission plan for the new S-class. Not only does this new car have to take on competition from the likes of the BMW 7-series, the Audi A8 and Jaguar XJ, an extra long wheelbase version will take on Bentley and Rolls Royce too. To get it up to this new level, Merc has allegedly stuffed it to the brim with tech that would have gone onto the still-born new Maybach



As a result, the biggest change is on the inside, which is good, because if there was one area that the earlier car was weak in, it was the cabin. Comfort levels were already brilliant on the outgoing car and so was build quality and materials used; brilliant, not a word used loosely here. But this car takes things to the next level. The insides are a fantastic blend of traditional leather and wood craftsmanship and the latest digital tech. Think of it as a sort of a perfect, no compromise harmony between something like a Bentley and an Audi. Also present is an elegant simplicity to the dashboard, which neatly wraps around into the doors, with plenty of chromed vents and massive screens on the instrument panel that can be configured to display just about anything.
The thrones in the front are simply massive and legroom at the rear is surplus as well. 


There’s actually 14mm more shoulder room than its predecessor up front, and the rear has 14mm of extra space for your knees as well. The rear-seat configurations include a ‘First Class’ set-up where the seat can be seriously reclined and you also get a pillow-like padded headrest, ‘lazy boy’-like pop out support for your thighs and airliner-like full-sized fold-out tables. There’s a hot stone massage function, an active perfuming system and a Burmester audiophile grade audio. New safety features include a rear belt bag, which incorporates an airbag within the seat belt strap, night vision and radar cruise control with an automatic braking function as options. Connectivity has also been upped with a WLAN Hot Spot unit that now forms part of the multimedia system.



Under the hood of the S500 there’s a new refined 448bhp turbocharged V8 with a velvety shift quality. When you are cruising, the gearbox upshifts quickly and revs drop down below 2000rpm for truly tranquil fast-lane progress. It is also capable of incredible bursts of acceleration with 100kph coming up in 4.8 seconds from standstill, very quick for a car of this size. The long gearing and fantastic stability also allow it to cross massive distances effortlessly, all the while pampering its occupants with low levels of noise and fantastic ride comfort. The S-class uses a new system known as Magic Body Control that features twin-cameras that look at the road ahead and adjust the suspension before the car actually gets to the bump. The new S also gets an active suspension system known as Active Body Control (ABC) that keeps body roll in check with the help of sensors mounted in the wheel arches.  
Ride quality is also helped by the greater rigidity of the chassis. The new body shell of the S-class now features an outer skin made from aluminium and the internal structure uses aluminium in combination with hot-formed high-strength steel. Offsetting the slight increase in weight is a dramatic increase in rigidity, which goes a long way to smoothen out the ride.


Also, class-leading are the aerodynamics of the car. A drag coefficient of just 0.24 is impressive for a car of this size, with the S300 BlueTec Hybrid dropping down to an even more efficient 0.23 thanks to adjustable louvres in the cooling system, extensive underbody panelling and detailed work on the wheel houses.

Initially, it doesn’t that impressive from behind the wheel. There is a bit of vagueness at low and medium speeds from the steering and it does have a tendency to wander over heavily cambered roads. But up the pace and the car tightens up impressively, the Active Body Control keeping the car level as you scythe through corners with the confidence of a GT.

We also drove the new 350 diesel. This car gets the same V6 engine as its predecessor, with slightly more power and torque. Acceleration, as expected, is brisk, and there's plenty of torque for that initial punch. It feels super smooth on the inside and, for the most part, feels inaudible too. You only get a bit of gruffness when you pull the engine hard, which is a bit of a shame on a car like this.

While not as visually arresting, the new S-class blends elegance with a sharp, new edge to its design. The body of the car is more sculpted, visually more compact and less stretched out. The grille is more prominent and larger and the headlights are more angular. The dimensions of the car, however, are quite similar to the car it replaces. The best bit is that Mercedes has managed to maintain a consistency in the styling all the way from the A-class to the S-class. 




The new S-class is big step forward for Mercedes. Much more limo than large saloon, it features a vastly superior cabin, an up-to-the-minute electronics suite and levels of comfort currently only seen on competitors from Rolls Royce and Bentley. No, the diesel engine doesn’t feel like a massive step forward and the now ageing seven speed gearbox could have been improved further too. But apart from that, even at an expected price of Rs 1.05 crore (ex-showroom, Delhi) for the S350 Diesel and Rs 1.20 Crore for the S500 petrol, this is probably the best car in the world.


Source:- Autocar India

Tuesday, July 23, 2013

Wagon R Stingray

A Whole New Wagon-R Is About To Rock Indian Roads




Maruti is all set to launch a sportier looking WagonR here called the WagonR Stingray. The WagonR Stingray will sit above the current WagonR. The carmaker has taken this initiative in order to draw back attention to the brand. 
The Maruti WagonR Stingray will come with different styling up front and at the rear. The front gets a cleaner and sportier look with slim headlamps which may house projector-beam units, a flat bonnet and a slimmer grille and an all-new bumper with a bigger air dam. The side-profile of the car is expected to remain the same as the current WagonR. The rear is unique to the Stingray in the form of slimmer tail-lamps with clear-lens units and an all-new bumper that houses the number plate. The Stingray will get alloy wheels as well. 












Monday, July 22, 2013

Indian Cars: 30th anniversary of BMW diesel engine.

Indian Cars: 30th anniversary of BMW diesel engine.: BMW diesel engine is now 30 years old  30 years back, BMW presented its world first diesel powered car, 524td sedan for the buyers...

30th anniversary of BMW diesel engine.

BMW diesel engine is now 30 years old 


30 years back, BMW presented its world first diesel powered car, 524td sedan for the buyers. The diesel version of the vehicles were regarded as the noisy and more suited to the commercial vehicles like trucks than sporty sedans, but the regular price hike and oil crisis forced the German auto maker to add one diesel engine to its 5-Series. The BMW had done enough to convince people about its first diesel car performance, and as time passed it added good fuel economy, long service life to the vehicles along with the typical BMW's sporty feel.



The BMW engineers opted for a straight six power unit, boosted by a turbocharger. The 2.4-litre engine is capable of developing 113bhp of top power and 210Nm of top torque, which was considerably high for a diesel engine in 1983.

This engine first powered the 524td, which was shown for the first time at the 1983 Frankfurt Auto Show. The BMW 524td was the fastest diesel production car of its time, accelerating to 100kmph in just over 12 seconds, and attains a top speed of 180kmpl. The vehicle claimed to offer a fuel efficiency of 14kmpl. Since then we have witnessed many advancements in diesel engines, and 5-Series continuously ruling the market. 

Indian Cars: Sketch of BRIO based Honda LMPV

Indian Cars: Sketch of BRIO based Honda LMPV: Sketch of Honda LMPV Honda Motors has released the sketches of the Brio-based MPV in Indonesia. The event was managed by Honda R&D...

Sketch of BRIO based Honda LMPV

Sketch of Honda LMPV

Honda Motors has released the sketches of the Brio-based MPV in Indonesia. The event was managed by Honda R&D Asia Pacific team in Thailand along with P.T Honda R&D Indonesia. Tagged as an ‘LMPV’ (Low Multi-Purpose Vehicle), the sketches of the car show a low-slung roof on an elongated wheelbase.



“Consumers in Indonesia had the honor to be the first time the world saw live performances Honda LMPV Concept at Indonesia International Motor Show starting on 19 September 2013. We believe this model will be a new option that can compete with models in its class,” said Jonfis Fandy, Marketing and After Sales Service Director PT Honda Prospect Motor.
The styling is robust yet slick, especially the headlights and the grille. So the snout is uncannily similar to the Brio/Jazz. The car sits nicely on an elongated wheelbase. Large inlets in the front and rear bumpers and a kink in the window line have been used to give a symmetric look to the vehicle. The large wheel arches also add to the aggressiveness. The refreshed rear wheel arch with its central ridgeline is meant to grab attention. The D-pillar lies just above the shoulder line.

Honda LMPV Concept will be a special product for Honda in Indonesia because it is specifically designed to suit the needs of consumers and the character of the road in Indonesia. Honda LMPV Concept will also be produced in Indonesia, and became the first product of the new Honda factory in Karawang which we plan to begin operations in early 2014,” said Tomoki Uchida, President Director of PT Honda Prospect Motor.

The Brio-based MPV is expected to be launched in India by late 2014 or 2015. It will go up against the likes of the Mahindra Quanto, the Maruti Suzuki Ertiga and the Datsun GO-based MPV that is expected to launch in Indonesia in late 2014, coming to India later on.

Sunday, July 21, 2013

Indian Cars: Ambassador got No.1 position amongst all taxi's......

Indian Cars: Ambassador got No.1 position amongst all taxi's......: Ambassador Ranked As No. 1 Taxi In World  It may have lost out to the more modern competitors from Maruti Suzuki, Hyundai, Toyota an...

Ambassador got No.1 position amongst all taxi's....

Ambassador Ranked As No. 1 Taxi In World

 It may have lost out to the more modern competitors from Maruti Suzuki, Hyundai, Toyota and Honda but the good old Ambassador car, that once ruled the roost in India, has just been voted as the world's best taxi by global automotive programme Top Gear.
In a show, which is being aired on the BBC, Top Gear's executive director Richard Hammond organised a world taxi shootout in which Ambassador emerged a winner, beating competitors from all over the globe.
"The winner was India's virtually indestructible Hindustan Ambassador," UK-based motor museum Beaulieu, where the 'World of Top Gear' featuring vehicles from some of the most ambitious challenges are also showcased, said in a statement.
This particular example proved just how enduring the Ambassador really is when it saw off rivals from Britain, America, Germany, South Africa, Mexico and Russia to be named the world's best taxi, it added.
The Hindustan Ambassador started life in Britain as the Morris Oxford but, with a quick name change, it went on to become one of India's most enduring vehicles.
"It's (Ambassador) so tough that, although it now lives in World of Top Gear, with a quick wash and brush up, it could be back in service tomorrow probably," the statement said.
In 1948, CK Birla Group firm Hindustan Motors Ltd began the production of the Ambassador at Uttarpara in Hooghly district, West Bengal.

Till the arrival of the Maruti in the early 80s, the Ambassador was the status symbol in India. Gradually it lost out to various global competitors when it came to personal usage but continued to be the favourite vehicle for government officials and also in the taxi segment.
In the recent past, its sales in both the segments have shown a decline and in 2012-13, the Ambassador sold a total of just 3,390 units. This fiscal, it has sold only 709 units in the April-June period.

Indian Cars: Now its YAMAHA's turn..

Indian Cars: Now its YAMAHA's turn..: YAMAHA recalls its 56082 units of scooters In the biggest ever safety recall of two wheelers in India, Japanese two wheeler...

Now its YAMAHA's turn..


YAMAHA recalls its 56082 units of scooters




In the biggest ever safety recall of two wheelers in India, Japanese two wheeler company Yamaha Motors would replace handlebar in 56,082 Ray scooter that might impact the steering operation.

The company's wholly owned local subsidiary, India Yamaha Motor (IYM), is recalling Ray scooter produced from September 2012 onwards. "The company has taken this voluntary step after it detected insufficient strength in the handlebar of some scooters due to inadequate welding. The recall campaign on 56,082 units of Ray would cover the handlebar fitted in the scooters that may in the worst case scenario have an impact on the steering operation," IYM said in a statement.

The company had sold a total 60,281 scooters in FY's2012 and another 34,583 scooters in the first quarter of this fiscal. It sells two models Ray and Ray Z in India. "The fault in Ray was identified during one of the field studies. The company found that the handlebar fitted in few Ray scooters were affected by this potential safety issue," the company added. Yamaha will replace the handlebar in all such scooters free of charge.

The company plans to begin the voluntarily recall exercise today through theRay Refresh Campaignwhich will be run through the company's dealership networks across the country. The customers will be contacted through mail as well as phone calls to replace the affected part through this campaign. The other model Ray Z scooters is not affected by the rcall.

Yamaha sells around 10 bikes and two scooters in the domestic market. With overall sales of 3.62 lakh, the world's second largest two wheeler company has a miniscule 2.63% share in the 1.37 crore market of two wheelers in India that is lead by Hero MotoCorpBSE 2.62 %, Honda Motors and Bajaj Auto.

Indian Cars: TATA and Mahindras strategies to face global compe...

Indian Cars: TATA and Mahindras strategies to face global compe...: How Tata Motors, M&M's growth strategies  are countering foreign competition In 2000,  Mahindra  &  Mahin...

TATA and Mahindras strategies to face global competition...

How Tata Motors, M&M's growth strategies  are countering foreign competition



In 2000, Mahindra & Mahindra (M&M) launched the Bolero, a utility vehicle (UV) that had all the attributes the auto and tractor maker swears by: ruggedness, few frills, no-nonsense performance and an honest price tag. Years later came another winner, a more sophisticated UV that could actually be called an SUV — the Scorpio. And more recently Mahindra's UV evolution entered another new phase when the XUV500 hit the streets. 


M&M chairman Anand Mahindra fondly remembers the Bolero as "the first successful brand we made". And then he lets on that he and his top team had periodically "planned the Bolero's demise. But no matter how hard we tried, the brand kept going. Once a brand is successful, it calls the shots."


In 2012-13, Bolero sales grew at 15 per cent and accounted for 36 per cent of M&M's total UV sales. Today, M&M has a battery of UV brands — from the Bolero in the mass market to the Rexton, the premium brand of Korean SUV maker Ssangyong that it had acquired a couple of years ago. In many ways, M&M created the UV category, and that journey began way back in the '40s when it began assembling completely knocked-down (CKD) units of the Jeep.




UVs are a rage today. Prefixed by an S or an M or an X or even an L (Maruti calls the Ertiga a life utility vehicle), a clutch of competitors — most of them pure hatchback and sedan makers till recently — has invaded the Mahindra turf. Renault's Duster, Ford's EcoSport — with over 30,000 bookings in 17 days — are driving into M&M territory; and everybody from Volkswagen and Nissan to General Motors and Toyota is lining up UVs for an Indian debut in the next 12 months.





The heat is on, and it is taking its toll. M&M's share of the UV pie has slipped from 55.59 per cent in 2011-12 to 45.98 per cent in the first quarter of 2013-14. Cut to India's largest automaker, the Rs 1,88,818-crore Tata Motors, which is facing a similar predicament of eroding market share in its core area within passenger vehicles (in commercial vehicles too — the business it started with — the competition has intensified).

In the late '90s, Tata launched India's first locally developed car, the Indica, thereby carving its space in the entry-level market. Today, that affordable segment is choc-a-bloc with global carmakers selling lower-cost cars with superior features and styling, in the process crowding out Tata. The Nano in the ultra-low cost segment too hasn't been able to deliver. Result? Tata Motors' share in the Indian passenger vehicle business has almost halved, from 16.44 per cent in 2006-07 to 8.67 per cent today, according to Frost & Sullivan, a consultancy.



Society of Indian Automobile Manufacturers (SIAM) data show that between April and June this year, sales dropped by 30 per cent. And, for good measure, last year Tata Motors BSE 2.52 % lost its No. 3 position in the Indian passenger vehicles market to M&M, prompting former chairman Ratan Tata to declare at Tata Motors's AGM that while he has "great respect" for M&M, "I also have a certain degree of sadness and shame that we have let this happen."

The Next Phase 

But this isn't a story about a rivalry between two of India's largest automakers. Rather, it's the tale of how these homegrown giants are facing the biggest onslaught ever from foreign competition — at a time when growth is sluggish — and how they're countering it with audacious growth strategies of their own.

It's also a tale of how M&M and Tata Motors are reacting to competition at a time when segments are blurring — what was premium yesterday will be affordable tomorrow, and what was a pure SUV or a pure sedan yesterday is becoming something in between, or as the industry calls it, a crossover.

It's also a tale of how global acquisitions will play a critical role — Jaguar Land Rover ( JLR) for Tata Motors and Ssangyong for M&M,
albeit in very different ways — in ensuring that these local carmakers stay relevant in the long run. "Virtually every carmaker in the world is looking seriously at India, and the competitive intensity is surging. It will be interesting to watch how the Indian carmakers stack up against the MNCs," says 
Mohit Arora, executive director (Asia-Pacific), JD Power, a market research firm. They'll stack up very differently, for sure, if their plans pan out.


Consider M&M, which is moving horizontally away from its core of UVs into everything from two-wheelers and trucks to sedans and electric vehicles. The endeavour is to be a 'mobility' player, hedging its risks in the hyper-competitive UV segment and at the same time opening up new niches for growth.


Tata Motors, too, has plenty of room to move horizontally. There are few options but to fill the glaring gaps in its portfolio if it has to stem the erosion in share. Analysts point out that there are few significant products that exist between the entry-level and the super-premium (JLR) segments at Tata Motors. Filling those gaps clearly is the priority.

Communicating through its media agency Rediffusion, Tata Motors says it has plans for products across segments — from mini, small and compact cars to SUVs and MPVs. "It has the entire product strategy mapped till 2020 to bring in new products, facelifts and refreshes," the agency said. Tata Motors is also looking at newly emerging segments in which it does not have a presence. Example: a softroader (cars with four-wheel drives but not an out-and-out offroader like, say, a Landcruiser). Alternative fuels, hybrids and e-vehicles are also on the radar. Meantime, there are opportunities for JLR to straddle price points below the super-luxury segments — areas in which Mercedes, BMW and Audi are strong — and thereby add to volumes.

To achieve all this, Tata Motors has committed to investing close to Rs 3,000 crore annually in capital expenditure over the next few years.




New Marketing Strategies 

Intensifying competition across segments is forcing the domestic carmakers to rewrite some traditional marketing concepts. One, there are no segments, only differentiated products. Two, niche is not a bad word, and a presence across a number of niches can be more rewarding than attempting to amass volumes in one segment.

Consider, for instance, the gradual merging of the sedan and UV categories, which is resulting in the phenomenon of crossover cars. UVs are looking more like cars (with luxury features, and car-like suspensions and ride heights); and cars are increasingly looking like UVs (with UV like grilles and spare wheels at the back). Mahindra has observed that shift and reckons this trend could be his passport into the sedan segment.

The Verito sedan, for instance, has SUV-like beefy grilles and tail lamps. "Old definitions of segments are going to get blurred," he says. "Once you defined cars by horsepower, engines. Segmentation in the car industry today will be psychographic. M&M psychographically is about safe, strong, powerful, rugged vehicles, irrespective of the segments." It's having such rugged and macho vehicles across niches — from SUVs to two-wheelers — that Mahindra reckons is the way to go. "Mahindra's brand strategy is about niches across areas of mobility. The goal is to go across segments and get scale horizontally," he adds.

The Early Days 

Both Tata Motors and M&M started their journey almost together in 1945. The former began with commercial vehicles (CVs), making trucks and buses in India. Using its understanding of the LCV business, it entered the passenger vehicle (PV) business in 1991 with the launch of Tata Sierra and later Tata Estate and Tata Sumo.

Led by Ratan Tata, passionate about the automobile business, Tata Motors (Telco then) made its first big bet with the launch of Indica, India's first indigenously developed passenger car in 1998. "The evolution of Tata Motors from primarily a CV company to a complete automobile company was a strategic one. The auto industry often tends to be a cyclical one. Since a significant downturn in 2000-01, Tata Motors decided to de-risk itself by establishing presence across both commercial and passenger vehicles," says Rediffusion, Tata Motors' agency partner. Since then, while building its CV and LCV business, Tatas has worked hard to grow its PV business with bold experiments like the Nano.

"The Tatas are very much a broadspectrum player straddling CVs and PVs. And it has always been a groundbreaker that has believed in making bold bets — may it be Indica, Nano or JLR," says V Sumantran, vice-chairman, Ashok Leyland, who also worked at Tata Motors.

Friday, July 19, 2013

Indian Cars: Increasing Luxury Sports Cars Demand In India

Indian Cars: Increasing Luxury Sports Cars Demand In India: Faster luxury sports cars like Rolls Royce, Ferrari gaining ground in India   Moneyed Indians are getting adventurous and moving away ...

Increasing Luxury Sports Cars Demand In India

Faster luxury sports cars like Rolls Royce, Ferrari gaining ground in India

 Moneyed Indians are getting adventurous and moving away from chauffer-driven luxury saloons to the sleeker and faster two-door machines. In the process they are giving the sluggish automobile market a little more legroom.


Fuelling the sales is the younger generation, extensively travelled, socially networked and having no qualms about displaying their opulence. "The aspiration and mindset of a luxury sports car customer is very different. Such people are game changers, successful, self-achievers and progressive in their values. These customers are young at heart, and are largely self-drivers," says Michael Perschke, head of Audi in India.



Satya Bagla, MD of Exclusive Motors, which imports super brands such as Bugatti, Bentley and Lamborghini, says 40% sales now comprise two-door machines. He too has a take on the rising popularity of these coupes. "Indians prefer form and functionality. These two-door compact luxury coupes are packed with extreme power coupled with the practicality of a sports car and are currently driving the market," Bagla says.

While some say specialist two-doors models like the Rolls Royce Wraith, Bugatti, Ferrari,Aston Martin, Maseratis and Porsche are fuelling these desires, even the storied Bentley saloons are gaining preference with less doors.


The love for luxury cars so far had largely been confined to the 20-foot long majestically stretched saloon that dominated the market. But the tides began changing when a clutch of Italian and British marquee brands started hitting the Indian shores. Now the market has expanded to around 1,000 units-a-year where price is not a deterrent. For example, the upscale Bugatti Veyron retails at a staggering 37 crore in Delhi.

From Bollywood stars and corporate honchos, the growing tribe now includes real estate tycoons, infrastructure magnates, and mine owners who relish owning customised machines made according to taste and functionality.

"Rather than majestic cars, Indians prefer individual-type cars like coupes and convertibles for drive-anywhere comfort. From a holiday to even a local mall experience, these customers like their machines for all desirable motoring experiences," explains Eberhard Kern, MD & CEO of Mercedes-Benz India.


Audi has a set of offerings like the two-door TT sports car at the entry level, and the expensive Audi R8 V10, R8 Spyder and the RS5 that qualify in the crore bracket. Perschke claims that since 2008, the sale of its two-door sports cars in India grew by a whopping 210%. "This clearly indicates that the segment for two-door sports cars is increasingly gaining ground in the Indian luxury car market. In fact, we are the market leader in the super sports car segment in India," Perschke claims.

Unlike the developed markets, two-door coupes are virtually absent from the Indian market. In India traditionally, the preference is for a four-door standard car or the SUV, which seats bigger families and has enough space for luggage. Local carmakers like Maruti Suzuki and Hyundai Motor make two-door models but these are exported to Europe and other developed markets and not sold in India. As a matter of fact, Maruti's one-time tinkering with a two-door Zen hatchback turned pretty nasty in 2003 when it struggled to sell 300 cars to Indian customers. But the changes are visible now, at least at the top end.





"The market for two-door sports car has been on the rise for a while now. Back in 2003, when we started with Porsche in India, the market was nascent and only genuine sports car enthusiasts would buy. Comparing that to 2011, when we brought Ferrari and Maserati to India, there has been a significant change in interest levels and buying behavior," said Ashish Chordia, chairman, Shreyans, importer for luxury products auto brands like Ducati, Ferrari and Maserati in India.



Love for these special cars has seen sales of models such as the recently launched Ferrari FF spiralling in the Indian market. "The fact that for Ferrari, we are on track to achieve a three-digit sales figure in the first three years of operation in India is proof that there is much more potential for two-door sports cars," Chordia says.



Yadur Kapur, the importer for Rolls Royce to India, says there are huge inquiries for Rolls Royce Wraith, the solitary two-door model that made its debut globally. Deliveries to Indian customers of the quickest and most powerful Rolls-Royce motor car built so far would start from August. "Wraith has been crafted for the new generation and India, having one of the highest numbers of young billionaires, has witnessed a huge demand for this sole two-door Rolls Royce super car," he said.




Going by the stupendous demand for two-door coupes, the Tata Motors' owned British marquee brand Jaguar recently introduced its latest offering, the F-type sports car in the price band of 1.37 crore to 1.61 crore, ex-showroom Mumbai. The supercharged V8 S variant puts out a whopping 488bhp of raw power and is already creating waves with its 0-100kph acceleration in just 4.3 seconds.